Sep

28

Spinach anyone?

September 28, 2006 | Leave a Comment

They have the packagers and even pinpointed the orgin to California’s Salinas Valley, but will people still want the “healthy” food when the FDA finally clears it?
I’m not so sure I will…
How does Dole make their spinach appealing again?  This will be a challenge.

Sep

25

Brings new meaning to the term “Mass Media”

September 25, 2006 | Leave a Comment

Sensored governments and Fascist dictators beware: With the concept of social media on the rise anyone with a camera phone and a computer can now be a journalist with a few mouse clicks.  NOTHING stays a secret in a world where digital technology reigns supreme.  Media are everywhere. 
Case in point: the riots in China and the […]

Sep

17

Comparing Apples and oranges…or lemons in my case

September 17, 2006 | Leave a Comment

I have been having trouble with my Dell notebook lately. Ok, since I got it really. I have had the keyboard replaced once and the hard drive twice, and now it is acting up again, threatening to crash on me just when I need to turn in a big project. It cannot be trusted. I […]

Sep

11

Which will weight heavier this 9/11, our hearts or our wallets?

September 11, 2006 | Leave a Comment

In the news industry (this includes PR and even marketing) there is a fine line between memorializing and exploiting.  Needless to say, there will be a lot of both going on today as exactly five years have passed since the morning we will never forget.  Obviously some sort fuss is order, there’s no denying that.  […]

Sep

1

Where did you get those fabulous earrings? Wal-Mart, of course.

September 1, 2006 | Leave a Comment

Wal-Mart goes upscale…hmmm…I can see it now “Wal-Mart:the one-stop shop for EVERYTHING from diapers to diamonds.”
Apparently everyone’s favorite low-cost leader has decided to reposition itself as the discount superstore with more, by selling big-ticket items like plasma TVs, fine jewelry, and expensive wine.
“Expect more. Pay less”…sounds like a great plan, but where have I […]